“It is a very special award for us. It shows that we have chosen the right direction to develop and promote our winter resorts and the communication strategy with our Polish partner is bringing more and more positive results from year to year. We are happy that this was recognized by a country which more than 350 thousand of our clients come from, in the winter season,” said František Šoltís, the Sales and Marketing Director of the TMR company, who received a statuette and a certificate on behalf of the company in Warsaw.
“We are proud that our work was awarded in such a prestigious competition. The cooperation based on partner relations with the Tatry mountain resorts, a.s enabled us to achieve very good results. The recognisability of both resorts among Polish people is much better that in case of the most popular resorts in the Italian Dolomites and the Austrian Alps (Livigno, Kaprun). It is the efficiency of a campaign that is the most important element judged by the Impactor jury,” said Jakub Deryng-Dymitrowicz, the Vice President of the CzART advertising agency.
Impactor is the oldest competition in the field of marketing in Poland. Its laureates count the largest net advertising agencies, media houses, interactive agencies and public relations, the largest companies in the market and their general managers. This award is prestigious as the jury is formed by more than 100 representatives of the given field who won the competition in previous years too.
Tatry Mountain Resorts, a.s. is a top subject in the field of tourism in Central and Easter Europe, which itself or via subsidiaries owns and operates attractive ski resorts and hotels in the area of the Low and High Tatras. These include the resort Jasná Low Tatras and the following hotels: Wellness hotel Grand Jasná, Tri studničky and Chalets Záhradky De Luxe. In the High Tatras, TMR owns and operates resorts Tatranská Lomnica, Starý Smokovec and the following hotels: Grandhotel Praha Tatranská Lomnica, Grandhotel Starý Smokovec, Hotel Slovakia and hotel FIS Štrbské Pleso. TMR also co‐operates the resort Štrbské Pleso and since the winter season 2012/2013 it has been leasing the mountain resort Špindlerův Mlýn in the Czech Republic in cooperation with SMMR, a.s.. TMR owns Tatralandia, the largest Slovak aquapark with all-year operation, which offers a lot of water and other entertainment in the Fun Park relax or in a special tropical hall with sea water. It also offers accommodation in bungalows and suites of the Holiday Village Tatralandia. TMR also owns and rents hotels Kosodrevina, Liptov and Ski&Fun Záhradky and Bungalows. More than 144 million Euros were invested by the end of 2012 in the already mentioned resorts, which helps increase the standard and visitor turnout in the Tatras. The TMR shares have been traded on three European stock exchanges – in Bratislava, Prague and Warsaw since 2012.